Branding & Identity

REINFORCE YOUR BRAND’S PERSONALITY AND PROMISE, CULTIVATE POSITIVE PERCEPTIONS, EVOKE STORY AND MEANING FOR YOUR CUSTOMERS, RESONATE WITH THE RIGHT APPEAL AND VISUAL IDENTITY.

The importance of a brand cannot be overstated. It is the entire customer experience – image and identity – all rolled into one. It is a feeling, a personality, a reputation, a suggestion of ideas, an association or sentiment of loyalty that you can’t quite pin down – it is existential. Brands are built in the mind, and visual identities extend far beyond the confines of a singular logo fixture – realities far too often overlooked. A great brand combines promise, design, messaging, and strategy to evoke emotion and convey the value of your company to audiences inside and outside the organization. When a company thoughtfully balances these elements, brand value is reinforced through everything else the company does.

Through our refined, thoughtful and collaborative process, we explore your brand beyond the logo. We examine your company’s competitive environment to understand what motivates your customers and prospects, we shape branding approach that promote positive public engagement at every point of contact, and we build sophisticated visual identity and graphics systems to create impact and ensure legacy. We’ll help you build a strong new branding foundation that will support your organization for years to come, or we’ll help you put a fresh face on an existing one.

The following are some examples of common deliverables and product forms associated with this category.
• Branding Strategy
• Brand Auditing & Analysis
• Brand Enhancements
• Business Name & Brand Creation
• Visual Identity Design
• Iconography & Pattern Design
• Logo Design
• Corporate Design
• Marketing & Advertising Strategy
• Marketing Collateral Design
• Language Development
• Campaign Promotions
• Photography & Video
We typically adhere to a tried and tested process of design refinement that begins with project Start-Up and Research Phases, continues through three rounds of design, and ends with final preparation and launch. Every project bears its own specific challenges and needs, thus exact processes are planned out on an individual project basis.
Project fees are estimated on a individual basis, based on initial client consultation, established scope and deliverables, and project expenses. Please drop us a line if you wish to request a quote and/or discuss an idea or project further.
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Recent Project Examples