Drive-Less

Drive-less is an initiative aimed at encouraging Nova Scotia residents to engage in positive environmental and social change by driving their vehicles less by pursuing more sustainable means of travel. Public transportation, carpooling, bicycling, and walking are directly communicated within this visual identity’s icons, and sentiments of conversation and community are also subtly reinforced. Collaborative design efforts with Drive-less have taken the following forms:

Brand Strategy
Visual Identity / Logo
Iconographic Design
Stationary Design
Banner Design

Status:  Completed 2012

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