X-Warrior Challenge

X-Warrior Challenge is an extreme foot race that takes challengers through challenging obstacle-laden routes through wilderness, inner-city, and stadium environments. Early strategy and discussion revealed that X-Warrior visual identity and brand communications needed to be rugged yet elegant, gritty yet legible, and had to evoke values of excitement, play, fair competition, and personal challenge. This project entailed the following:

Brand Strategy
Visual Identity / Logo
Iconographic Design
Language Development
Poster Concepts
Graffiti Element Design
Event Medal Design
T-shirt Design
Bandana & Wristband Design

Status:  Completed 2015