Chad LaTulippe

Chad LaTulippe is a well-known electronic DJ in the city of Calgary, Alberta. For Chad we created a sleek, elegant and contemporary custom-illustrated wordmark to form the primary basis of his visual identity. Associated clothing, stationery, and signage concepts were explored. Flowing forms are inspired by the music Chad produces and a typographic visual approach reinforces sentiments for artistry and the unique musical experience that Chad offers. This project entailed the following: