Dogma Moncton

Because we love dogs, working on a new visual identity with Dogma, a certified dog training company spearheaded by the vibrant Katie Sullivan in Moncton, New Brunswick, was furry much a pleasure. The resulting visual identity –as inspired by Katie herself and her mission to evolve dog training and caring– carries edgy, fun, bold graphics, playful dog imagery and strong impactful typographic messaging. Efforts entailed the following: