For the Love of Sharks

Held in the Nova Scotia Museum of Natural History beginning in 2014, For the Love of Sharks is a movement aimed at encourage caring for and awareness of sharks. For the event visual identity we created a colourful, playful shark-heart motif with a happy, smiling shark swimming toward the viewer. Orbiting typography mimics hidden circular geometry within the shark motif, and font and icon interplay help to create a high impact and approachable visual representation for the brand. This project entailed the following: