Fundy Footpath

Boson1 has worked with the Fundy Hiking Trail Association since 2015 to help them with a Fundy Footpath rebranding and wayfinding signage initiative that will help increase the public profile of the experience and usher in a new era of informed, safe travel along this beautiful and rugged hiking trail. Work began with an extensive visual identity and branding strategy exploration for the Fundy Footpath – recently named one of the “50 Best Hikes in the World” by Explore Magazine – and engagement with the FHTA has since continued with planning and development of a wayfinding system that will not only create a safer hiking experience but is sure to raise the bar for trail-based wayfinding signage in the region. A phased process of sign manufacturing and implementation began in summer of 2017 and will continue into 2018. Work on the Fundy Footpath has entailed the following:

: • Brand Strategy
• Visual Identity Design
• Product & Apparel Design
• Wayfinding Planning & Design