Toss:Design

For and with Toss, an interior design company in Saint John, New Brunswick, we engaged a comprehensive brand strategy and identity exploration aimed at refreshing and refining their visual branding and story as they mark 15 years in business. The resulting visual identity represents the talented people that make Toss what it is, their experience and thoughtful design work, and their mission of “Enhancing Lives: Transforming Space”, through rich typographic arrangements, bright reds and greys, playful yet sophisticated compositions, and an aesthetic both contemporary and timeless. Through the course of 2019 we have pursued a variety of visual identity explorations, including mock-ups, print collateral, social media graphics, and a brand new website that brings the team, their projects and talent, and experience to the forefront. Work with Toss has entailed the following: