X-Warrior Challenge

X-Warrior Challenge is an extreme foot race that takes challengers through challenging obstacle-laden routes into wilderness, inner-city, and stadium environments. Early strategy and discussion revealed that X-Warrior visual identity and branding needed to be rugged yet elegant, gritty yet legible, and needed to evoke values of excitement, play, fair competition, and personal challenge. This project entailed the following:

: • Brand Strategy
• Visual Identity Design
• Icon Design
• Product & Apparel Design