Assembly Stars

For Assembly Stars, a new startup in Calgary that offers at-home furniture and other assembly services, we pursued a vibrant, energetic, hero-driven visual identity and branding approach that quickly conveys that Assembly Stars – with its soon-to-be deployed fleets of service people and vehicles – is coming to rescue customers from all of their assembly woes. Central to the Assembly Stars visual identity is a look and feel that harkens back to the golden age of at-home and delivery services in the 1940s-50s, balanced with contemporary graphic methods and anchored by a hero character embodying fast friendly assembly service. In collaboration with Projech Design Communications in Calgary, we are now pursuing web design, vehicle graphics and other brand collateral design for Assembly Stars. Continuing design work has included the following: